The concentration in advertising combines a pragmatic focus on the field with a sound understanding of the theories of persuasive communication. 

Required Courses in Advertising

CJN 101 – Introduction to Communication

An introduction to the discipline addressing social science, humanities and practical art approaches to the study of communication. Students investigate the broad themes and foundational concepts which unify the discipline in order to understand the diverse fields, functions and purposes of communication.

1 term – 4 credits.

Normally offered every semester

CJN 103 – Presentation Skills

The development, delivery and analysis of rhetorical messages. Stress on broad theories of rhetorical analysis in a historical context and pragmatic experience in delivering oral messages.

1 term – 4 credits.

Normally offered every semester.

CJN 405 – Communication Theory

An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientist, psychologist, sociologists, philosophers and others.

Prerequisite: CJN majors with Senior standing.

1 term – 4 credits.

Normally offered every semester.

CJN 247 – no description for Design and Production as of now.

CJN 257 – Advertising

Theoretical and practical applications of communication are considered in terms of advertising strategies and campaigns for media.

1 term – 4 credits.

Normally offered every semester.

CJN 277 – Public Relations

The basic principle techniques and process of public relations are examined. Issues, trends, opportunities, and problems faced by the practitioner and impacting the organization are analyzed.

1 term – 4 credits.

Normally offered every semester.

CJN 297 – New Media and New Markets

Explores current trends in advertising and public relations. Examines new media choices in cable, direct response and the Internet and their impact on these professions. Includes an analysis of new markets in Generation: X, Generation: Y, the international and ethnic communities.

1 term – 4 credits.

Normally offered every semester.

CJN 347 – Media Planning

The planning and purchasing process of advertising space and time. The course examines media costs, budgets and media strategy for different audiences and markets.

Prerequisite: CJN 257

1 term – 4 credits.

Normally offered yearly.

CJN 359 – Advertising Copy

Continuation of Advertising, with special emphasis on practical advertising and advertising campaigns.

Prerequisite: CJN 257.

1 term – 4 credits.

Normally offered every semester.

CJN 457 – Integrated Marketing Communication

Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process.

Prerequisites: CJN 257, CJN 277.

1 term – 4 credits.

Normally offered yearly.