ISOM-824

Course Number

ISOM-824

Course Name

E-Commerce Web Design

Course Credits

3.00-

Description

’introduces the concepts, vocabulary, and procedures associated with e-commerce web design. Students will learn how to conceptualize and design professional websites. Topics will include website evaluation, information architecture, customer and task analysis, usability testing, web-hosting options, typography, color composition, screen layout, navigation and cascading style sheets. Students will learn practical skills and techniques in projects involving digital photography, image editing, multimedia, animation, and prototyping. ISOM 824 will also cover important web design themes such as accessibility, globalization, personalization and trust. Prerequisite: MBA 740 or MBA 670’