MGES-826

Course Number

MGES-826

Course Name

Creating Business Plans

Course Credits

3.00-

Description

’This course introduces the practice of entrepreneurship - the creation of value through innovation. We discuss how entrepreneurs combine ideas, concepts, technologies and procedures in new ways to produce highly profitable products and services. Innovation always begins with an idea, but successful ideas must be taken to the point where the what, when, where and how the new venture will proceed are clearly specified. During the semester we discuss the information needed to succeed, where it’s found and how it’s used. As a means of reinforcing the points, each student will research and produce a new venture plan. Prerequisite: MBA 710 or MBA 660’